6 Proven Ways to Help Generate More Leads with Your Blog
Every blogger’s dream is to generate maximum organic traffic to his their website. Anyone, who wants to start blogging, must know the top lead generating keys. A blog without leads is as good as dead. Generating leads is not rocket science.
There is no point of entertaining people with excellent content online, only for you to remain empty handed! Traffic can be converted into sales by creating a long mailing list and lots of other hacks as discussed in this article.
A few basics will get you to the top and give you a rich email list. Everybody works hard to write top-notch content and this means that the competition bar is rising higher every day. A smart blogger needs to think ahead to be relevant. Let’s look at six ways that will guarantee you more leads with your blog.
Promote Gated Content Offers, on the Blog
We have already established that great content is not enough to generate leads to your blog. People love free stuff. A blog does not need to be made up of editorial content alone. Consider offering the readers some freebies.
If you have a new eBook, write an informative blog post about it and provide a link to the full version of the book. Do not blackmail the visitors into reading the content by creating unnecessary suspense. The blog post should stand alone and provide insight before reading the full content. You can offer to send the eBook to the readers’ emails also.
This strategy garners more emails for advertisements and marketing for you. Remember to balance the offers. Know what much is too much. Giving away stuff on a daily basis can be too much. An offer a month will keep the readers coming back for more.
Pop-up subscription forms
Another proven way of generating leads is to use a pop- up subscription form. The pop- up launch should be strategically placed. A great place to put up a pop-up form is on specific content. As annoying as you might think pop-ups are, they are great ways to get readers to subscribe to your blog.
Another strategic point to place a pop-up form is when the reader is leaving the blog. It is possible to present the pop-up forms to readers who aren’t subscribed through IP tracking. A pop-up form to subscribe readers might be irritating sometimes.
Launching a pop-up form is simple. A good pop-up plugin will do a great job for your blog. Ensure that the pop-up form is straight to the point and easy to close. A reader who is skimming through your blog will go directly to the pop-up. A reader who is not interested in the pop-up will simply close it and continue reading if the content is captivating.
A recent case study showed that the blog’s leads remained intact after launching the pop-up subscription, but the number of subscribers has increased significantly. However, the leads dropped significantly after the pop-up was removed. This is because the visitors continued to visit the blog, but they had no interest to subscribe. It is safe to say that pop-ups are necessary evils.
Opt-in Forms around the Blog
A blogger must accompany this lead generator with excellent content. An opt-in form may be placed in various places on the blog. The form can be placed at the end of a blog post, or where the content is most captivating. Placing the opt-in forms on the blog will give the skimming reader an opportunity to access it without getting too deep into the content.
If your blog is a marketing site, a free trial sign- up at the end of the blog post, at the header, or the sidebar will go a long way in the lead generation. Placing the forms in many places is not overdoing the whole thing. A reader might pass the header and the sidebar. The opt-in form at the conclusion of the blog post is likely to capture the reader’s attention.
Recommend Relevant Newsletters
Offering readers free newsletters that are downloadable after filling a form is a sure way to get leads. A newsletter that is relevant and informative will interest visitors. A downloadable option or a digital option sent via email can work for different preferences. The procedure should be as simple as providing an email address only.
A newsletter should provide long-term value to the reader. A periodic hand-out or a newsletter will prompt the reader to subscribe. A promise to send free tutorials after subscription will give the leads. Maintaining the leads is important. A short-lived subscription will not do you any good. The relevance the freebie will keep your mailing list intact.
A blogger should be careful not to spam the readers’ emails. A weekly newsletter is neither scarce nor common.
Add Calls to Action at the End of the Blog Post
A call to action is placed at the end of the post. This strategy ensures that the reader does not navigate too early to another place before reading your content. The readers are asked to do something that relates to what they have read.
A call to action needs to stand out. A great way to showcase your call to action is to italicize, bold, use a different font, or use a different color. Creativity counts to set apart your calls to action. A strong call to action should have words like ‘Buy,’ ‘Subscribe,’ and ’Win’ among others. The trick is to spark emotion and enthusiasm, to command attention, and motivate the reader.
Knowing the readers’ limits is important. Plastering the calls of action on all blog posts will tire the readers. It is advisable to skip the call to action on some blog posts.
Blog Post Optimization
There is a chance that most visitors will land on your blog through searching. A search engine optimized blog is likely to bring in traffic. The traffic will utilize the lead generators like the opt-in forms, the pop-ups, the calls to action, and the free newsletters. The result is a massive mailing list.
A search engine optimized blog post will rank high on the search engines. Keyword research comes in handy in SEO. As a blogger, it is crucial to be a step ahead of your competitors by researching on the most searched keywords. Place these keywords naturally on your content. Keyword stuffing can attract a penalty from the search engines.
Optimizing the title for search is another method of attracting readers to your blog. This method requires a blogger to get into the readers’ minds. What are readers likely to search for in a particular niche? A catchy heading followed by engaging content will generate leads.
If your blog has been generating mediocre leads, it’s time to utilize the tricks mentioned above. Why does a blogger need leads? A blogger requires a large mailing list to advertise products, services, or events. Turning a simple blog into a commercial giant is doable.
You have probably bought a product online after receiving an email advertising the product. You probably wondered how these people got your email. You might have subscribed to a free tutorial, a free newsletter, or an eBook.
To get you to subscribe to their blogs, the bloggers used one or more of the methods of lead generation mentioned above. Grow your online business today by applying these simple strategies.